16-10-23
CHICKEN BEER RUN
Chicken Beer Run is a conceptual branding and motion design project that turned a playful drinking game into a fully realized campaign.
The focus was on creating a bold identity and promotional material through After Effects, Premiere Pro, and Illustrator — transforming raw, homemade footage into engaging videos and a consistent visual style.
What makes it unique? A mix of humor, brutalist-inspired branding, and motion graphics that capture the chaotic energy of the game, while playful typography and animation keep it fun and approachable.
The project demonstrates how a simple idea among friends can grow into a living brand — one that we still play and expand today.
The focus was on creating a bold identity and promotional material through After Effects, Premiere Pro, and Illustrator — transforming raw, homemade footage into engaging videos and a consistent visual style.
What makes it unique? A mix of humor, brutalist-inspired branding, and motion graphics that capture the chaotic energy of the game, while playful typography and animation keep it fun and approachable.
The project demonstrates how a simple idea among friends can grow into a living brand — one that we still play and expand today.
Context
Chicken Beer Run is a drinking game created within my friend group. One player dresses up as a chicken and hides in a bar, while the other teams race to find them. This project turned the game into a fictional campaign — a chance to experiment with branding, storytelling, and video production in a playful but real-world context.
Scope
I handled the entire process end-to-end: research, branding, logo design, style guide, video editing, motion graphics, and Webflow development. The site was just something extra I wanted to create to keep track of everything.
Tech stack
Adobe After Effects Premiere Pro
Illustrator
Webflow + GSAP
ChatGPT
Illustrator
Webflow + GSAP
ChatGPT
Mission
To explore how animation and branding can shape an engaging identity for a social event. Using After Effects, Premiere Pro, and Webflow, the goal was to test how a bold, brutalist-inspired design system could feel both raw and inviting.
Challenge
The project was based on real footage from a single round of Chicken Beer Run — with mixed quality. This required creative problem-solving to combine AI tools, free plugins, and custom animation methods in order to balance technical precision with playful storytelling.
Outcome
The project resulted in a complete campaign package: a visual identity, a logo, multiple videos (Halloween teaser, meme video, and how-to-play guide), and a Webflow site.
Beyond delivering a playful and cohesive concept, the project became a key portfolio piece — showcasing how technical skills, design systems, and creative storytelling can merge into a single engaging experience.
Beyond delivering a playful and cohesive concept, the project became a key portfolio piece — showcasing how technical skills, design systems, and creative storytelling can merge into a single engaging experience.
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