16-10-24
BRUK
BRUK needed a website that truly reflected the spirit of the restaurant: modern Nordic food made from high-quality ingredients, cocktails crafted with care, and the warm, homely atmosphere of a neighborhood spot.
Their old WordPress site felt cluttered and didn’t capture the essence of what made BRUK special.
I rebuilt their digital presence from scratch, focusing on clarity, simplicity, and rhythm. The new site feels welcoming and intuitive, mirroring the dining experience at BRUK — a modern Scandinavian restaurant where every detail, from food to design, is about creating comfort, quality, and connection.
Their old WordPress site felt cluttered and didn’t capture the essence of what made BRUK special.
I rebuilt their digital presence from scratch, focusing on clarity, simplicity, and rhythm. The new site feels welcoming and intuitive, mirroring the dining experience at BRUK — a modern Scandinavian restaurant where every detail, from food to design, is about creating comfort, quality, and connection.
Context
BRUK is a modern restaurant and cocktail bar in Gothenburg, serving Swedish classics with Nordic twists and a focus on high-quality ingredients. When I joined the project, the restaurant was already open and running, but the team wasn’t happy with their self-built WordPress website — it was confusing, unattractive, and didn’t reflect their identity.
Scope
My role was to redesign the website from the ground up: creating the structure, setting the visual direction, and building a CMS-driven solution in Webflow. I also worked on copywriting, curated imagery from the client’s material, and added a custom hero video to capture the warm, homely feeling of the restaurant.
Tech stack
Figma
Webflow + GSAP
Premiere Pro
ChatGPT
Webflow + GSAP
Premiere Pro
ChatGPT
Mission
The mission was to redesign BRUK’s online presence into something that mirrored the restaurant’s essence: modern Swedish cuisine with high-quality ingredients, Nordic twists, and a strong focus on cocktails. Guests should feel the same cozy, at-home atmosphere on the website as they do in the restaurant.
Challenge
When I got offered the job BRUK already had a logo, a typeface, and a running business. What they didn’t have was a website they were happy with — their self-built WordPress page was confusing, unattractive, and didn’t reflect their brand.
The challenge was to rebuild it from scratch into something beautiful, intuitive, and functional. The client’s top priorities were:
A smooth and simple table booking system.
A CMS solution so the team could easily update their menu.
A design that would feel Scandinavian, modern, and warm.
The challenge was to rebuild it from scratch into something beautiful, intuitive, and functional. The client’s top priorities were:
A smooth and simple table booking system.
A CMS solution so the team could easily update their menu.
A design that would feel Scandinavian, modern, and warm.
Outcome
The result was a modern, Scandinavian-inspired website that matches the restaurant’s identity and values. More bookings thanks to a clear booking flow. A CMS menu the client can update anytime. A visual identity that reflects BRUK’s cozy, homely atmosphere. Positive feedback from both guests and staff, who found the new site more beautiful, intuitive, and true to the brand.
